Product Designer @ JP Morgan · Enterprise data platforms, consumer apps & 0→1 startups · London
I'm Daisy, a product designer with around 5 years across data and financial platforms, consumer apps, and early-stage startups. I care about clarity and empathy, and making tools that help people rather than overwhelm them.
Most of my work comes down to simplifying complexity — turning messy, high-stakes workflows into something people can actually get through on their own.
I judge a design by whether someone can finish the task without asking for help. More on how I think ↓
Design Challenges with product thinking and purpose
Redesigning Enterprise UX for Global Clients
Gamifying First Impressions on Hinge, a Feature Design Concept
Designing for Equity in Maternal Healthcare. Final Year Capstone
